VigoShop
Complete e-commerce design
VigoShop is one of Slovenia's leading e-commerce stores, where I personally guide the team from a $95M/year business to a $159M/year operation through smoother experiences across discovery, PDPs, upsells, checkout, thank-you, and jackpot flows on every device.
Increased average revenue per user
+36%
My responsibilities:
Quant + qual research, UX architecture, full-funnel UI design, CRO experimentation, design system documentation
Primary goal:
Ship a consistent high-converting funnel with airtight upsell logic and transparent jackpot mechanics.
